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Why Do I Need An Optimized Website?

More than 2.4 billion people use the
internet every day!

About 90% of the people make purchases through websites these days. Having your own website is necessary to create your online presence and increase you visibility. People often want to research on the product before making a purchase even if they have heard about your company; your presence on the web provides them with assurance of your credibility

Additionally, the ‘contact us’ section of the website, especially with integrated maps, is quite helpful for those who may have trouble finding the location of your stores. The most important reason for having a website is that it gives the business credibility and helps it build trust amongst the customers

Why do I need a strong brand?

Branding creates a memorable impression of your business that builds trust, motivates employees and helps in acquiring new customers in no time.

What makes a great Website?


  • Responsive Design

    Creating a website that is appropriate enough to work on every device and screen size, whether the device is small or large, desktop or mobile. It is focused around providing a gratifying and intuitive experience for everyone.

  • User-Friendly

    Your website has to be user friendly and should have some essential characters learnability, efficiency and memorability. It should be easily workable and accessible to others. Understanding these facts and applying the concepts will significantly improve your website.

  • Minimalism

    Many businesses are taking web design back to the basics with minimalistic designs and layouts. Websites are featuring fewer pages, with simpler designs and more blank space. Some websites are also implementing what’s referred to as “Flat Design”.

Which type of Website is right for my business?

01. Business Website A business website is your online calling card! It serves to build your presence on the internet and helps to create a holistic brand image that aligns with your personal philosophies and resonates with your clients. What’s more is ranking on SERPs is a feat that merits credibility in the eyes of the internet users, which automatically puts you in their trust circle 02. E-Commerce Website: Online purchases have expecially seen a rise since the beginning of the COVID-19 pandemic. With more people than ever buying online, it is imperative that all retail businesses move to the web to maintain their clientele and expand. Digital is the new normal — it saves a lot of time and energy and is convenient for the customers to get hold of supplies in the comfort of their homes. 03. Blog site: A blog is a place where you can express yourself to the world by sharing your passions and thoughts. You can continuously update the information whenever you feel the need for it, or revamp your website on an ongoing basis.

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What colors should I use in my website?


Color is a key consideration for all visual materials

Keep it simple

The most successful logos are simple in terms of colors. In fact, two of the most basic colors — black and red — are used most frequently. Think of some of the world’s most successful logos, such as Pepsi, Coke and Starbucks, which use just one or two colors each.

Know what emotions you want to evoke, and which colors will do that

Identify the key emotional message you want your logo to communicate and choose colors to convey that emotion:

Know your target audience and what’s likely to resonate with them

Color relatability can be generational and gender-specific. Both men and women say blue is their favorite color and brown their least favorite, but women also like purple, whereas men don’t care for it at all. On the other hand, men are slightly more partial to black.

What fonts should I use for my website?

Typefaces are as important as color. Consider what the look of your text says to clients and potential customers:

  • Script fonts: elegant, affectionate, creative
  • Serif fonts: traditional, reliable
  • Sans serif: stable, steady, clean
  • Modern: strong, stylish
  • Display: friendly, unique

What’s a style guide? Do I need one?

Yes! It’s important to have a style guide laying out standards for the visuals and copy associated with your brand. A style guide maintains consistency across your organization — no matter how large or small. Here are six elements to think about when developing your guide. After the guide is complete, share it with your employees and revisit it annually to see if updates are needed.





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